Online or high street estate agent: Which is better for you?

When it comes to selling your property, choosing the right estate agent is a key decision. The market now offers two main options: the traditional high street estate agent or the newer, more digital-focused online estate agent. Each option has its own set of advantages and potential downsides, so it’s important to weigh both before deciding which is the best fit for you.

In this article, we’ll compare the differences between an online or high street estate agent, including costs, services, and overall experience, to help you make an informed choice.

What’s the difference between an online and high street estate agent?

High street estate agents have physical offices, often located in prominent areas of towns and cities. They typically offer a more hands-on service, including managing viewings, negotiating offers, and assisting with paperwork.

On the other hand, online estate agents operate primarily through digital platforms. This means they have lower costs, and gives you both flexibility and the opportunity to negotiate fees with your estate agent.

However, their services can vary, sometimes requiring you to take on more responsibility in the selling process.

Online estate agents

Online estate agents have gained popularity due to their affordability and convenience. Here’s what to expect when working with an online estate agent:

• Lower fees: Online agents usually offer fixed fees, which are often lower than the commission rates charged by high street agents. This can result in significant savings, especially if you’re selling a high-value property.
• 24/7 accessibility: Most online agents offer digital platforms where you can manage your property listing, book viewings, and receive feedback at any time.
• Marketing focus: Online agents typically list properties on major websites like Rightmove and Zoopla, giving your property wide exposure. However, some may charge extra for premium listings or additional marketing services.

Tip: When considering an online estate agent, be sure to understand their marketing strategy and whether they will provide a comprehensive estate agent marketing plan to attract the right buyers.

Pros

• Cost-effective: The lower fees can make online agents an attractive option, especially for sellers on a budget.
• Greater control: Online platforms allow you to manage the sale process directly, including scheduling viewings and communicating with potential buyers.
• No regional limitations: Some online estate agents operate nationwide, so you’re not limited to local expertise.

Cons

• Less personal service: With many online agents, you might miss out on the personal touch and expert guidance that a high street agent offers.
• More responsibility: Some online estate agents require you to conduct viewings and handle negotiations yourself.
• Payment upfront: Many online agents require you to pay their fees upfront, regardless of whether your property sells.

High street estate agents

High street estate agents have a strong local presence, which can be advantageous when selling property in specific neighbourhoods. Here’s what to expect from a traditional high street agent:

• Local expertise: High street agents know the local market inside out, which can be invaluable in setting the right price and targeting the right buyers.
• In-person support: They handle all aspects of the sale, from viewings to negotiations, giving you a more hands-off experience.
• Comprehensive marketing: Most high street agents offer a detailed estate agent marketing plan, including listing on popular property websites, advertising in their office windows, and using their local network to find potential buyers.

Tip: When working with a high street agent, don’t hesitate to discuss their marketing approach and ask any questions to ensure they’ll represent your property effectively.

Pros

• Hands-on service: High street agents manage the entire selling process, saving you time and effort.
• Local knowledge: Their understanding of the local property market can help with accurate pricing and targeted marketing.
• Pay on sale: Most high street agents work on a commission basis, meaning you only pay if they successfully sell your property.

Cons

• Higher fees: High street agents typically charge a percentage of the sale price, which can add up to a significant amount, especially for higher-value properties.
• Limited to office hours: Unlike online agents, traditional agents are usually only accessible during office hours.
• Potential for slower process: Depending on the agent, the traditional approach can sometimes lead to a longer selling process.

How to decide between an online or high street estate agent?

When deciding between an online or high street estate agent, consider your priorities, budget, and how involved you want to be in the process.

If you’re looking for a cost-effective option and don’t mind managing viewings and negotiations yourself, an online estate agent could be the way to go.

However, if you prefer hands-on support, local market expertise, and a comprehensive marketing plan, a high street agent might be a better fit.

Questions to ask before choosing

Regardless of the type of estate agent you’re considering, asking the right questions is important. For example, you might want to know their success rate, how they plan to market your property, and whether they offer support with negotiations. Check out some essential questions to ask your estate agent to ensure you make an informed decision.

What if you’re not happy with your choice?

Sometimes, sellers start with one type of estate agent and later decide they want to switch.

If you’re not satisfied with the service you’re getting, it’s possible to switch estate agents, but you need to be mindful of any contractual obligations. Always read the terms of your agreement carefully before making a change.

Final thoughts

Choosing between an online or high street estate agent comes down to what you value most in the property-selling process.

If you prioritise cost savings and flexibility, an online estate agent might be ideal. However, if you want in-person support and local expertise, a high street estate agent may be worth the higher fees.

Weigh your options carefully and consider your specific needs before making a decision. Whether you go with an online or high street estate agent, ensure they offer the services and support you need to achieve a successful sale.