How to switch estate agents

How to pick a new estate agent

Selling or buying a home can be stressful, and if your estate agent isn’t meeting your expectations, it only adds to the frustration. Fortunately, if you’re not happy with your current estate agent, you can switch to a new one. However, the process requires careful consideration to avoid complications, especially if you’re tied into a contract.

In this article, we’ll guide you through the steps of switching estate agents, what to watch out for, and how to make the transition as smooth as possible.

1. Understand your contract

Before you switch estate agents, the first step is to thoroughly review the terms of your contract with your current agent. Many estate agent agreements include clauses that could impact your ability to change agents.

Tie-in period

Most contracts have a tie-in period, which is the minimum length of time you’re committed to that estate agent. This could range from a few weeks to several months. If you try to switch agents before this period ends, you may have to pay a penalty.

Notice period

After the tie-in period, you’ll often need to give notice to terminate the contract. This could be anywhere from 2 to 4 weeks. Make sure you’re clear on how much notice you need to give before making the switch.

Sole agency vs multi-agency contracts

If you’ve signed a sole agency agreement, you’re only allowed to work with one estate agent at a time. Switching agents under a sole agency contract without completing the notice period can result in fees.

In contrast, a multi-agency contract allows you to work with more than one agent, but you’ll likely pay a higher commission when the property sells.

Tip: Review your contract carefully to avoid any penalties or misunderstandings when making the switch.

2. Identify why you’re unhappy

Knowing the reasons why you’re dissatisfied with your current agent will help you find a better match when you switch.

Lack of communication

Is your agent failing to keep you updated on viewings, offers, or feedback? Poor communication is a common complaint and can seriously affect the sale or purchase of a home.

Marketing efforts

If your property isn’t getting much attention, it could be due to weak marketing. An agent should be actively promoting your property through online listings, social media, and property portals like Rightmove or Zoopla, regardless of whether they’re an online or high street estate agent.

Poor negotiation skills

If you feel like your agent isn’t getting the best offers or isn’t negotiating effectively on your behalf, this can be a valid reason to switch.

Slow progress

If your property has been on the market for a long time without much interest, it may be time to switch to an agent with a more proactive approach or better local knowledge.

Tip: Pinpoint the specific reasons for your dissatisfaction to help guide your search for a new estate agent.

3. Research new estate agents

Once you’ve decided to switch, it’s time to start researching potential new estate agents.

Look at track records

Choose agents with a good reputation in your area. Look at their track record for selling similar properties and check how long properties stay on the market with them.

Check reviews and recommendations

Online reviews on platforms like Trustpilot or Google can give you insights into other clients’ experiences. Personal recommendations from friends or family can also be helpful in finding a reliable agent.

Evaluate marketing strategies

Make sure the new agent has a strong marketing plan in place. Look at the quality of their property photos, the descriptions they use, and the platforms they advertise on. Ask them how they plan to market your property differently to achieve better results.

Ask key questions

When meeting potential new agents, ask the following questions:

  • How will you keep me updated?
  • What’s your strategy for marketing my property?
  • How do you negotiate offers?
  • What’s your success rate in selling homes similar to mine?

Tip: Take your time when researching new agents to ensure they can address the issues you had with your previous agent, and check out our full list of top questions to ask your estate agent.

4. Notify your current agent

If you’ve completed your tie-in and notice periods, you can now formally notify your current agent that you wish to end the contract.

Put it in writing

Make sure to give written notice, either by email or letter, to terminate the contract. Include your contract reference number and the agreed notice period, and ask for written confirmation that the contract will end on the specified date.

Be professional

Even if you’re frustrated with your current agent, remain professional and courteous in your communication. You may need to rely on them for the final paperwork, so maintaining a good relationship can help the process go smoothly.

Tip: Keep a copy of your written notice and any responses for your records.

5. Avoid double fees

One of the biggest concerns when switching estate agents is the risk of being charged by both the old and new agents. This typically happens if both agents claim responsibility for finding a buyer. That’s why it’s always worth negotiating your estate agent fees.

Sole selling rights clause

Some contracts include a sole selling rights clause, which means your original agent can claim a commission if they introduced a buyer, even after you’ve switched agents. Check your contract carefully for this clause.

Tip: Ensure there’s a clear handover date between agents, and inform your new agent of the situation to avoid any confusion over commissions.

6. Get your property re-listed

Once your new agent is on board, they’ll take over the process of re-listing your property and starting fresh with marketing.

New listing strategy

Discuss the new agent’s strategy for relaunching your property. This might include taking new photos, updating the property description, or adjusting the asking price to attract more buyers.

Fresh marketing push

Make sure your new agent is using the right online platforms and social media to boost visibility. A well-planned relaunch with a solid estate agent marketing plan can help generate renewed interest in your property.

Tip: Be involved in the process and ensure the new listing looks appealing to potential buyers.

Final thoughts

Switching estate agents can feel daunting, but it’s important to ensure you have the right team working to sell your home. By understanding your contract, researching new agents carefully, and managing the transition professionally, you can switch agents with minimal hassle and improve your chances of a successful sale.

If you’re unhappy with your current estate agent, start your search for a new estate agent today to find the right agent who will work hard to sell your property.

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